AWBC总经理保罗•亨利Paul Henry_风尚中国网

Paul Henry
General Manager, Market Development
Australian Wine and Brandy Corporation (AWBC)

As General Manager Market Development with the Australian Wine and Brandy Corporation (AWBC) Paul Henry is responsible for the Australian wine sector’s global collaborative marketing and Wine Australia brand initiatives.

Paul commenced working with the AWBC in 2003 as Regional Manager – UK and Ireland, moving to his current role based in the Adelaide head office, in early 2006. Paul was a member of the taskforce that delivered the industry strategy Directions to 2025 in May 2007. A notable feature of his current position has been the development of the new Wine Australia brand segmentation strategy based around the identification and explanation of four levels or "personalities" of Australian wine.

His knowledge of and enthusiasm for the Australia wine sector has been amply demonstrated through his continued involvement in industry presentations and wine show committees. A particular highlight has been his participation in the 2007 Len Evans Tutorial as the Brokenwood Scholar.

Prior to his appointment with the AWBC, Paul was an Associate Director of Enotria Wine Cellars, a leading UK importer/agent. He also worked for four years in wine media with Harpers and World Wine and Food Network, hosted a consumer drive-time show about wine and restaurants on BBC Radio London, and held various roles in wine retail and the on-trade in both the UK and France.

保罗•亨利（Paul Henry）
总经理，市场拓展部
澳大利亚葡萄酒和白兰地管理局

作为澳大利亚葡萄酒和白兰地管理局（AWBC）市场拓展部总经理，保罗•亨利先生负责澳大利亚葡萄酒行业全球市场项目及“Wine Australia”行业品牌之一系列推广举措。

2003年起，保罗先生开始担任AWBC英国及爱尔兰区域经理；于2006年年初担任AWBC市场拓展总经理至今，总部办公室位于澳大利亚阿德莱得市。同时，保罗先生是澳大利亚葡萄酒行业战略小组成员，于2007年5月推出了“至2025年之澳大利亚行业指南”。 “Wine Australia”是保罗先生担任该职位后成功推出的行业发展新品牌战略，基于对澳大利亚葡萄酒四大个性/定位的定义与阐释。

保罗先生拥有澳大利亚葡萄酒资深的知识、经验以及对该行业的满腔热情，持续参与行业的方方面面以及葡萄酒比赛委员会的事务，成为行业内的示范人物。值得一提的是，2007年作为“Brokenwood学者”身份参加了“Len Evans研究”项目。